Vol. 12 No. 23 (2019): May

Articles

• Dedication

  Editorial Board

  Preface

  • pdf
• Negative Marketing in Political Campaigns and Its Effect on the Voting Decision of the Indian Millennial

  Nicolas HAMELIN, Kabir MANDREKAR, Talha HARCAR

  1-15

  • pdf
• Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

  Mersid POTURAK, Sumeja SOFTIĆ

  17-43

  • pdf
• Brand Selection Dimensions in Family Buying of Personal Care Products

  Sakshi SHARMA, Maninder SINGH

  45-61

  • pdf
• Quality in E-Government Accounting Services: A Model of Relationships between E-Service Quality Dimensions and Behaviors

  Cemil KUZEY, M. Sait DINC, Ali H. GUNGORMUS, Lokman INCIRKUS

  63-78

  • pdf
• How have Mergers and Acquisitions Affected Financial Performance of Firms in Indian Manufacturing Sector?

  Pulak MISHRA

  79-96

  • pdf
• Asymmetric Suppliers’ Optimal Investment Timing Decisions

  Manoj KUMAR

  97-124

  • pdf