How Partner Characteristics Can Affect Performance of Alliances with Different Time Frames?
Keywords:Strategic Alliance, Alliance Partner, Alliance Time Frame, Partner Characteristics, Export Performance
Firms increasingly adopt cooperative strategies and form strategic alliances with foreign partners to be prosperous in entering to international market. Most of scholars have typically focused on generic, conceptual models for alliances partner selection, addressing only limited dimensions of the partner characteristics. This paper presents a new empirical framework that considering the effect of partner characteristics on export performance of alliances, in the case of short/mediumterm alliances and long-term ones. The study explores the effective partner characteristics for each type of alliances based on a sample of 540 alliances which rooted in East European region and also, have at least one Iranian partner. The findings stress the differences between varied partner characteristics in short/medium-term and long-term alliances. More specifically, results introduce a framework that addresses certain and specific partner characteristics to improve the export performance of alliances, due to the time frame of strategic alliances.