Analysis of the Efficiency of Small Independent Retailers in Serbia

  • Radojko LUKIC University of Belgrade
Keywords: Market Share, Business Strategy, Solvency, Economy, Profitability


Due to overall importance special attention is paid to the theoretical and practical analysis of the performance of small independent retailers. Considering that,  this paper analyzes the specifics of economic and financial status of trade entrepreneurs, i.e. small independent retailers in Serbia for 2008 - 2012 period. Despite very "complex", i.e. appalling business conditions in Serbia in the last period, the results (of almost all observed indicators) show "relatively" satisfactory economic and financial position of the trade entrepreneurs in Serbia.